3NTRY
3NTRY emerged as a revolutionary concept in Shanghai's vibrant nightlife scene, combining immersive projection mapping with interactive sound design.
[Challenge]
Sky Level was tapped to design and execute the branding and muralwork for 3NTRY, a new venue launched by Rainbow Gao (well respected in the Shanghai nightlife scene with over 30 years experience running venues, festivals, and events).
Working with a team of multi-disciplinary artists, sound designers, and engineers we created a cohesive sensory identity rooted in the psychedelic UV-reactive murals.
Key Metrics:
6+ months over 3 separate time periods
30+ artists
100+ gallons of regular & 10+ gallons fluorescent paint
1000+ guests on launch night
87 unique designs executed by Sky Level team
The project's success stemmed from its ability to create a truly distinctive experience that felt both futuristic and primal simultaneously. By integrating traditional art forms with modern technology, 3NTRY attracted a diverse audience spanning digital artists, electronic music enthusiasts, and cultural explorers seeking something beyond conventional entertainment.
The venue quickly established itself as a hub within Shanghai's creative community, hosting countless workshops, international artists, raves, radio shows, and much more.
Project Information
Client:
Rainbow Gao / 3NTRY Nightclub
Team Size:
30+
Location:
Shanghai, PRC
Services
Branding
Spatial Design
Visual Design
Event Curation
Additional Media
[3NTRY Summary Video]
