Insight Adventures
Insight Adventures presented a multifaceted creative challenge encompassing brand development, content production, and educational programming for China's premier outdoor education company.
[Challenge]
Creating a cohesive brand identity that appealed to both international schools and corporate clients while developing multimedia content that showcased transformative learning experiences across diverse Asian landscapes.
The branding strategy positioned Insight Adventures at the intersection of adventure tourism and experiential education, with a visual language that balanced professionalism with authentic outdoor experiences.
My role included producing documentary-style video content that captured the company's unique approach to team building and personal development through challenging natural environments. These assets served dual purposes as marketing materials and pre-trip orientation resources for participants.
Educational consulting support involved developing culturally-sensitive learning programs that incorporated local knowledge with international educational standards.
Working closely with former outdoor education specialists from the US and UK, we created curriculum materials that transformed physical challenges into meaningful learning experiences while exploring some of the most bio-diverse stunning locations nationwide.
This holistic approach to growth strategy, spanning visual identity, content production, and program development, resulted in a 150% growth in bookings over an 18-month period and established Insight Adventures as the premier Chinese education consulting brand.
Project Information
Client:
Insight
Team Size:
5-30
Location:
Various cities in PRC
Services
Web Design
Audio / Video Production
Branding
Educational Consulting
Additional Media
[Insight Recruitment Video]
